DEEPVENUEBully
Bully STADIUM INTELLIGENCE PLATFORM

DEEP VENUE

Bully TourYe x 2026
Stadium Intelligence

Tour routing intelligence for the Bully Tour. 44 venues. Validated Pollstar revenue. Deloitte digital experience scores.

Bully Tour 2026FEATURED
17 stadium dates. SoFi Apr 1 & 3. 1M+ pre-sale. Click markers to open in app.
44
STADIUMS
60K+
30 NFL10 College4 Other
17
TOUR
DATES
9 Confirmed5 Hold3 Proposed
$277M
PROJECTED
GROSS
$16M avg/show17 dates2.2x Ye premium
11
FAN
TOUCHPOINTS
Deloitte SCSA6 benchmarked38 estimated
95
TOP
DIGITAL
9568 avg49 low
VALIDATED DATA

THE POLLSTAR
DATA SET.

30 NFL stadiums with validated Pollstar 2023 financials. Every number sourced, tagged, and documented. Click any section to explore the data.

$1.87B
TOTAL GROSS REVENUE
30 NFL stadiums · Pollstar 2023 validated
TOP 10 BY GROSS
SoFi
$143.1M
AT&T
$84.2M
Allegiant
$75.0M
Mercedes-Benz
$70.5M
MetLife
$66.8M
U.S. Bank
$63.2M
NRG
$57.1M
Why this matters: Pollstar gross is the only validated, apples-to-apples comparison across NFL stadiums. It captures all ticketed events — not just NFL — including concerts, soccer, motorsport, and special events.

Who uses it: Managers comparing rental offers. Promoters projecting per-show revenue. Stadium authorities benchmarking against peers. Agents evaluating hold value.

Data depth: Gross, net, OpEx, ticket sales, event count by type, concert count, soccer, bowl games, motorsport — per stadium.
EXPLORE ALL 30 STADIUMS →
90
NON-NFL EVENTS — 2026 SEASON
39 concerts + 33 soccer + 7 college FB + 7 motorsport + 4 other
243NFL
39CONCERT
33
18
Treemap: area = proportion of total events
Scheduling intelligence: Every event has start/end dates, setup days before, and teardown days after. The platform calculates total block time and finds the gaps.

FIFA 2026 impact: 8 stadiums host World Cup matches Jun-Jul. These venues are unavailable for 3-8 weeks. If your tour routes through MetLife, SoFi, or AT&T — you need to know.

Concert-ready signal: Stadiums with high concert counts have proven production infrastructure, experienced crews, and tested load-in procedures.
VIEW FULL TIMELINE →
95
DELOITTE DIGITAL EXPERIENCE SCORES
11 fan journey touchpoints · 44 stadiums scored
11 TOUCHPOINTS
DISCOVERY
97
TICKETS
96
PLANNING
95
PARKING
93
ENTRY
94
WAYFIND
96
F&B
95
IN-SEAT
97
SOCIAL
95
EXIT
90
POST
96
SOFI
95
Entry: 3.2 minMobile: 48%Loyalty: 91%
Source: Deloitte's "The Stadium Experience: Keeping Sports Fans Engaged" — 15,000+ respondents across 8 leagues. 6 stadiums benchmarked with verified KPIs. 38 estimated by venue type, age, and market.

Why digital matters for touring: Venues with higher digital scores drive higher per-caps (food, beverage, merch), faster entry (less lost revenue), stronger social amplification (organic marketing), and better loyalty return rates (rebooking).

Score range: SoFi leads at 95. College stadiums average 53. The gap is 46 points — that's the difference between a premium fan experience and a basic one.
COMPARE DIGITAL SCORES →
$3.06M
COST MODEL — 9 LINE ITEMS
Per-venue cost calculation · dome/outdoor/retractable adjusted
SOFI STADIUM — COST BREAKDOWN
Rental$850,000
Production$1,200,000
Staffing (cap × $3.80)$266,912
Insurance (45% rental)$382,500
Marketing$350,000
Catering$85,000
Security (cap × $1.20)$84,288
TOTAL$3,058,700
Adjustments by type: Domes get higher rental ($850K vs $580K outdoor) but zero weather risk premium. Retractable roofs split the difference. Staffing and security scale linearly with capacity.

Who uses this: Managers budgeting tour economics before negotiation. Promoters modeling break-even attendance. Agents comparing venue offers. Stadium authorities pricing competitively against peers.

Net projection: Gross × score/100 × 1.8 multiplier (Ye premium). Minus total cost = net. The platform shows margin percentage for every venue.
MODEL COSTS FOR ANY VENUE →
$277M → $172M
BULLY TOUR NET PROJECTION
17 dates · 62% margin · 1.2M total attendance
$277M
GROSS
-$105M
COSTS
$172M
NET
17 DATES 1.2M ATTEND $16.3M AVG/SHOW 62% MARGIN
How we project: Each venue's projected gross = Pollstar gross × (Smart Match score / 100) × 1.8 Ye multiplier. Costs are the 9-line model. Net = gross minus costs. The 62% margin is the weighted average across all 17 dates.

Confidence levels: Confirmed dates use locked gross. Proposed/hold dates use projected gross. The platform shows status on every number so you know what's locked vs estimated.

Data tags: Green = Pollstar. Amber = calculated. Blue = live database. Cyan = Deloitte.
SEE FULL TOUR ECONOMICS →
NON-NFL EVENT INTELLIGENCE

90 NON-NFL EVENTS.
THE BULLY TOUR OPPORTUNITY.

NFL games fill 243 dates. But the 90 non-NFL events reveal which stadiums are concert-ready, which are locked by FIFA, and where the open windows actually exist for touring artists.

39
CONCERTS — $7.11M AVG GROSS / SHOW
Highest-margin non-NFL events · Pollstar 2025 validated
Beyoncé ($55.7M for 5 nights at SoFi). Coldplay ($131.3M for 10 nights at Wembley). Taylor Swift, Drake, Morgan Wallen, Eminem, Travis Scott, Chris Brown, The Weeknd, Zach Bryan. Average ticket price: $216.13 in 2025, up 18.3% YoY. Stadium concert grosses up 19% over 2024.
Impact on personas:
• Artist/Manager: Per-show gross exceeds NFL gate at top venues. This is the primary revenue driver for touring.
• Promoter: Concert count signals which venues have proven production infrastructure and experienced crews.
• Stadium Authority: Concert revenue is the biggest non-NFL revenue line. More concerts = better ROI on venue investment.
• Production Mgr: Concert-active stadiums have tested load-in procedures, rigging infrastructure, and crew availability.
FIND CONCERT-READY VENUES →
33
SOCCER / FIFA — WORLD CUP 2026
8 host stadiums blocked Jun-Jul · MetLife hosts Final
World Cup matches at SoFi, MetLife, AT&T, Hard Rock, Gillette, Lumen, Mercedes-Benz, State Farm. MetLife hosts the Final. Plus MLS home matches (Inter Miami, Atlanta United, Seattle Sounders, Charlotte FC, Chicago Fire, New England Revolution). These block 3-8 weeks per venue including setup/teardown and FIFA-mandated exclusivity windows.
Impact on personas:
• Agent/Promoter: FIFA blocks the most lucrative summer touring window. If your route includes MetLife, SoFi, or AT&T — you need to plan around Jun-Jul 2026.
• Venue Manager: FIFA setup requirements are among the most demanding. Full field replacement, overlay construction, 3-week minimum build.
• Artist: FIFA venues may offer post-tournament premium pricing as they recoup investment through concert bookings.
• City: World Cup infrastructure upgrades (transport, security, digital) benefit all future events.
CHECK FIFA VENUE AVAILABILITY →
18
COLLEGE FB · MOTORSPORT · WWE · OTHER
Bowl games block Dec-Jan · Houston Rodeo blocks NRG 26 days
College FB (7): SEC Championship, Fiesta Bowl, Sugar Bowl, Peach Bowl, Quick Lane, Music City. Motorsport (7): Supercross, Monster Jam at NRG, Ford Field, Lucas Oil, State Farm. WWE (2): WrestleMania 42 at AT&T, Royal Rumble at Superdome. Other (2): Houston Rodeo (26-day block at NRG), Miami Open.
Impact on personas:
• Promoter: Bowl games block the holiday touring window (Dec 28 - Jan 2). Motorsport events have short 1-2 day blocks with fast recovery.
• Production Mgr: Motorsport = turf damage risk requiring 14+ day recovery on natural grass. WWE = multi-day setup with heavy stage builds.
• Venue Manager: Houston Rodeo blocks NRG for 26 consecutive days (Feb-Mar). This is the longest single-event block in the dataset.
• Agent: WrestleMania at AT&T and Royal Rumble at Superdome block premium venues during Q1.
VIEW ALL EVENT BLOCKS →
WHO THIS IS FOR

12 PERSONAS.
ONE PLATFORM.

Every stakeholder in the stadium touring ecosystem has different jobs to be done. DeepVenue serves them all through two paths — Artist View and Stadium View — with shared data and transparent methodology.

TOURING ARTIST
Which stadiums generate the highest net? Where are the open windows?
+
The artist needs to know: will this venue make money, is it available, and will fans have a great experience? Smart Match answers all three by combining revenue potential (Pollstar), production fit (rigging, type), and fan experience (Deloitte digital scores).
> Smart Match scoring
> Revenue projections
> Timeline availability
> SCSA digital scores
COMPARE VENUES >
ARTIST MANAGER
Negotiate from data. Pollstar-validated revenue comps. Full cost model. Contract pipeline.
+
Managers negotiate rental terms. The 9-line cost model gives exact numbers adjusted for dome vs outdoor and capacity. Show the venue their own Pollstar gross as leverage. Track every contract through the dual-lock pipeline.
> Pollstar gross/net comps
> 9-line cost model
> Contract dual-lock
> Ownership and contacts
MODEL COSTS >
TOUR PROMOTER
Route optimization. Cost modeling per venue. Conflict detection against NFL + FIFA.
+
Promoters route tours. The Date Finder checks every stadium against all scheduled events and returns open windows ranked by score. The Timeline shows the full 2026 Gantt chart. White gaps are your dates.
> Date Finder engine
> Turnaround science
> Market size analysis
> Multi-venue routing
FIND OPEN DATES >
BOOKING AGENT
Hold dates, propose dates, track pipeline. CRM status on every stadium.
+
Agents manage holds across multiple artists. The CRM status on every stadium shows pipeline position. Propose dates directly from the Date Finder. Get realtime notifications when contracts move.
> Hold/propose workflow
> CRM pipeline
> Availability calendar
> Realtime notifications
VIEW CRM >
STADIUM AUTHORITY
Maximize non-NFL revenue. See inbound demand. Benchmark against peers.
+
Stadium authorities need to justify investment. The platform shows inbound Bully Tour demand, benchmarks Pollstar gross against every peer, and scores digital experience via the Deloitte framework.
> Operator portfolio
> Revenue benchmarking
> Inbound tour demand
> Peer comparison
BENCHMARK VENUE >
VENUE MANAGER / GM
Turnaround scheduling. Event conflict resolution. Setup/teardown buffers.
+
The GM lives in the Timeline. Every event is a colored Gantt bar with setup and teardown buffers. Click any bar for total block days. The Date Finder calculates exact turnaround so you never double-book.
> Gantt timeline
> Turnaround calculator
> Event schedule overlay
> Setup/teardown buffers
VIEW SCHEDULE >
OPERATOR GROUP
Portfolio-wide view. Aggregate revenue, events, and contracts per group.
+
Operators manage 5-15 stadiums. The Operator Portfolio groups venues by management company with aggregate gross, event count, inbound demand, and contract status per group.
> Operator portfolio
> Group aggregation
> Multi-venue contracts
> Cross-portfolio scoring
SEE PORTFOLIO >
STADIUM OWNER
ROI on venue investments. Lease terms. Revenue diversification beyond football.
+
Owners care about ROI. The platform shows non-NFL event revenue potential alongside Pollstar gross. Lease tracking and ownership chain data model long-term value. SCSA digital scores show where tech investment drives per-cap growth.
> Ownership chain data
> Lease tracking
> Future plans
> Non-NFL revenue potential
VIEW OWNERSHIP >
PRODUCTION MANAGER
Can we rig here? Max load? Load-in days? Surface recovery? Climate control?
+
Production managers need hard specs. Every venue shows rigging capacity (lbs), stadium type, surface recovery days, HVAC clearing hours, and curfew status. The turnaround panel calculates exact buffer days between events.
> Rigging points + weight
> Stadium type + surface
> HVAC clear hours
> Setup/teardown buffers
CHECK SPECS >
SPONSOR / BRAND
Audience density by market. Digital engagement for sponsor activation.
+
Sponsors need reach and engagement. SCSA scores show social engagement rates, mobile ordering adoption, and loyalty return rates per venue. Attendance projections per tour date give audience size by market.
> Market size data
> SCSA social engagement
> Attendance projections
> Digital infrastructure
COMPARE MARKETS >
FAN EXPERIENCE DIR.
Deloitte 11-touchpoint scores. Entry time. Mobile ordering. Loyalty return.
+
The SCSA panel shows all 11 touchpoints scored 0-100 per venue with verified KPIs: entry time, mobile order rate, social engagement, loyalty return. 6 venues Deloitte-benchmarked, 38 estimated by type and market.
> SCSA 11 touchpoints
> Deloitte benchmarks
> Entry time / mobile %
> Loyalty return rates
VIEW DIGITAL SCORES >
CITY / MUNICIPALITY
Economic impact of stadium concerts. Tax revenue from non-NFL events.
+
Cities fund stadiums. The platform quantifies non-NFL event value: 39 concerts at $7.11M avg gross, 33 soccer/FIFA events, and special events. Event frequency and attendance projections model economic impact.
> Revenue per event
> Event frequency
> Attendance projections
> Venue utilization
SEE EVENT IMPACT >
JOBS TO BE DONE → PLATFORM

EVERY JOB.
MAPPED TO THE STACK.

Each persona has specific jobs that map directly to DeepVenue features. No feature exists without a job. No job goes unserved.

JOB TO BE DONE WHEN I... I WANT TO... PLATFORM FEATURE PERSONA
Find the best venueAm planning a 17-date stadium tourSee every 60K+ venue ranked by projected net revenue, not just capacitySMART MATCHArtist, Manager, Promoter
Avoid date conflictsAm routing a tour through NFL markets in fall 2026See every blocked date — NFL, FIFA, concerts, college, WWE — and find the gapsTIMELINE DATE FINDERAgent, Promoter, Manager
Model costs accuratelyAm budgeting a stadium show at a specific venueSee a 9-line cost model adjusted for dome vs outdoor, capacity, and marketCOST MODELManager, Promoter, Agent
Negotiate with dataAm negotiating rental terms with a venueShow Pollstar-validated gross, net, OpEx comps for similar venues as leverageVENUE INTELManager, Agent, Promoter
Verify production fitAm advancing a stadium show with a floating stageConfirm rigging points, max weight, roof type, surface, HVAC, and curfewVENUE DETAILProduction Mgr, Artist
Manage my portfolioAm an operator managing 5+ stadiums across marketsSee aggregate revenue, events, inbound demand, and contracts for my whole groupOPERATORSOperator, Venue GM
Benchmark my venueAm a stadium authority evaluating performanceCompare my Pollstar gross, event count, and digital score against every peerSMART MATCH SCSAStadium Auth, Owner
Assess fan experienceAm evaluating a venue's digital readiness for a premium tourSee 11 touchpoint scores — entry time, mobile ordering, social engagement, loyaltySCSA SCORESFan Exp Dir, Artist, Sponsor
Execute contractsAm ready to lock a venue for a confirmed dateCreate a contract, track status, and confirm with dual-lock when both sides signCONTRACTSAgent, Manager, Venue GM
Plan turnaroundAm scheduling back-to-back events at my stadiumKnow exact setup, teardown, turf recovery, and HVAC clear requirementsTURNAROUNDVenue GM, Production Mgr
Route geographicallyAm optimizing travel between tour stopsSee all venues on a map with tour route, filter by region, type, and scoreMAP VIEWPromoter, Manager, Agent
Quantify sponsor valueAm selling sponsorship inventory on a stadium tourShow per-venue attendance, digital engagement, market size, and media reachVENUE INTEL SCSASponsor, Promoter
ARTIST-SIDE FLOW
1Smart Match → rank all 44 venues by score
2Timeline → find open windows per venue
3Date Finder → get recommended dates
4Venue Detail → verify production fit + costs
5Propose Date → place hold → create contract
✓Dual-lock confirms → date goes on Tour Dates
STADIUM-SIDE FLOW
1Operators → see portfolio + inbound demand
2Tour Dates → review incoming artist proposals
3Timeline → verify availability against NFL + events
4Venue Detail → confirm turnaround feasibility
5Contracts → review terms → counter or approve
✓Dual-lock confirms → event added to schedule
Bully Tour

READY TO
ROUTE THE TOUR?

Ye × 2026. 44 stadiums. 11 fan touchpoints. Every open window.

COMING NEXT

44 US STADIUMS.
THEN THE WORLD.

The Bully Tour is already global. Shanghai (2025), Mexico City (Jan 2026), Gelredome (Netherlands), New Delhi (first-ever India show). DeepVenue is expanding to match.

PHASE 1 — Q2 2026
EUROPE
40-50 VENUES
Wembley, Bernabeu, Camp Nou, Olympiastadion, Stade de France, San Siro, Gelredome. Pollstar EU + UEFA data. Multi-currency support.
UK · Germany · France · Spain
Italy · Netherlands · Scandinavia
PHASE 2 — Q3 2026
ASIA-PACIFIC
25-35 VENUES
Tokyo Dome, Seoul Olympic, MCG Melbourne, Jawaharlal Nehru Delhi. Ye performed Shanghai 2025. Fastest-growing live music market (+34% YoY).
Japan · Korea · Australia
India · China · SE Asia
PHASE 3 — Q4 2026
MENA + AFRICA
15-20 VENUES
King Fahd Stadium, Boulevard Riyadh, Yas Island, FNB Stadium Johannesburg. Saudi MDLBEAST partnership. Per-show grosses exceed US averages.
Saudi Arabia · UAE
South Africa · Nigeria
PHASE 4 — Q1 2027
AMERICAS
20-30 VENUES
Estadio Azteca (87K), Maracana, Allianz Parque, Rogers Centre. Ye performed Mexico City Jan 2026. Fastest-growing LATAM market (+25% YoY).
Mexico · Brazil · Argentina
Colombia · Canada
200+
GLOBAL VENUES
6
CONTINENTS
12
MONTHS TO FULL
$55K
YEAR 1 INVESTMENT
TECHNICAL ROADMAP
Rename nfl_stadiums to venues. Add multi-currency (EUR/GBP/JPY). Touring logistics dimension (visa, equipment import, crew). Regional SCSA calibration. Promoter network table. Smart Match gets a 9th dimension: Logistics (0-10).